Rank #1 on Google: Choosing the Right SEO Keywords.




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Rank #1 on Google: Choosing the Right SEO Keywords.


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Rank #1 on Google: Choosing the Right SEO Keywords. 

You most likely want greater website traffic. After all, more traffic equals more cash, right?

No, not always.

More traffic is great, but there's no assurance it will improve income. In fact, if you attract the wrong type of visitors, your revenue may suffer because you aren't getting your material in front of the right individuals.

Instead, concentrate on increasing the quality of your traffic. Ranking well for high-intent keywords is one method to accomplish this.

Why? Consider this: the top Google search result for a given query has a 27.6 percent average click-through rate (CTR). It receives ten times the number of clicks as the page ranked ten.

Where would you rather be if you were attempting to expand your business: first or tenth?

I believe we can all agree on the answer.

With that in mind, let's look at how SEO keyword ranking works, how to choose the correct keywords for your content, and how to increase SEO keyword ranking for the results you already have.

What Is SEO Keyword Ranking?

In SEO, a "keyword" is a term or phrase that someone types into a search engine such as Google or Bing. Ideally, the search engine will return results that are relevant to the user's query. Your "keyword ranking" relates to where you appear in search results for a specific search query.

Here are some fundamentals concerning keywords:

  • The typical term receives approximately 989 searches each month.
  • A query appears in around 14.1 percent of keyword searches.
  • The length of keywords varies, but the average is 1.9 words.

SEO, or search engine optimization, entails improving your content with the appropriate keywords in order to increase your page rating. Let's look at why this is significant.

What Is the Importance of SEO Keyword Rankings?

Organic searches fuel traffic—in fact, current data reveals that organic search queries account for at least 53% of all traffic.

If you wish to attract this traffic, you must improve your SEO keyword ranks.

However, as I previously stated, you are not attempting to attract just any traffic. You need traffic that converts if you want to expand your brand.

You want to rank first for the keywords that are most likely to improve your business. To get it, you must be strategic in your keyword selection and use of them in your digital marketing strategy.

It all comes down to making your content work smarter rather than harder. Increase your traffic, visibility, and, yes, conversions.

What are the similarities between sites that rank for several keywords?

According to an Ahrefs analysis, 64.4% of pages that rank first in Google for at least one keyword with a monthly search volume (MSV) of 1,000 also rank for at least one other keyword with an MSV of 1,000 or higher.

What do they have in common that others do not?

Anything that helps you rank first for one keyword will usually help you rank first for several keywords.

What exactly does this mean? Articles with more words, higher URL ratings, and more backlinks, on the other hand, have a better chance of ranking well for several keywords.

The main lesson, though, is what the various terms have in common. This is a significant feature to consider while conducting keyword research, as the majority of them shared at least one word.

In other words, it's critical to choose related keywords and avoid cramming too many unrelated topics into a single post.

Grouping keywords that naturally go together is the greatest technique to have numerous keywords in one.

Considerations When Choosing SEO Keywords

I understand that selecting the proper keywords to boost your SEO keyword ranks is difficult. Here are some broad data elements to consider while you choose your keywords to make the process easier.

The Search Volume

The number of times a certain term is searched for in a given time period is referred to as search volume. The search volume reflects the popularity and competitiveness of a keyword.

The larger the search volume, the more likely it is that you will receive low-quality visitors.

On the other hand, focusing just on very low-volume keywords may result in insufficient traffic to promote conversions. Remember that the top three Google search engine results page (SERP) results only receive 54.4% of hits.


Cost-per-click (CPC) is the amount you pay each time someone clicks on a purchased ad. CPC can be calculated by dividing your advertising spend by the number of clicks generated by the advertisement.

You select keywords to bid on and set the maximum price you're willing to spend for clicks. Even if you do not use sponsored advertisements, this can indicate opportunities.

If the CPC of a keyword is high, it is more likely to convert (since brands are ready to spend more to appear in the SERPs for those terms).

If CPC is low, it could indicate that organic traffic converts are poor or that the market is not as competitive.

The average CPC differs by industry. Keywords in the travel business, for example, have an average CPC of $1.63. The average CPC for attorney and legal services keywords is $9.21. Examine your sector's CPC standards to see what CPC rates are regarded high and low in your business.

Keep the following in mind if you intend to invest in paid advertisements:

  • High bids may not yield a high return on investment (ROI).
  • Low bids may not offer your adverts enough exposure.
  • Difficulty of SEO
  • SEO difficulty scores indicate how difficult it is to rank for a specific term.

The lesser the difficulty, the easier it is to rank for the keyword; nevertheless, this may indicate a low search volume.

A high SEO difficulty score indicates that the keyword is highly competitive, and you may struggle to rank against huge competitors. Creating higher-quality content, on the other hand, can help you outrank your competitors.

Difficulty Paid

Paid difficulty describes how simple or tough it is to rank for a keyword in paid search results.

A high difficulty level indicates that you will have to pay more to rank for the term.

Keywords of low difficulty are easy to rank for, but they may not be worth paying for.

How to Select Keywords That Will Get You to the Top of Google Keyword Rankings

Now that we've covered the fundamentals, here's how to proceed if you're looking for high-quality keywords to help you achieve your digital marketing objectives.

1. Make a list of topics to cover after conducting research.

First, you'll need content ideas, so research what matters to your target audience. Investigate the types of inquiries they're asking and the areas in which they require assistance so that you can provide the solutions they require.

Check out sites like Reddit, Quora, and my own AnswerThePublic. Reddit, for example, has over 55 million active daily users, making it an excellent place to begin investigating subjects. AnswerThePublic is also a good place to start because it provides information on real-world inquiries that people type into search engines.

Look for common questions on multiple platforms. Common questions indicate that it is a "in-demand" issue that your audience is interested in.

Based on your findings, make a list of subjects to cover. Take note of the questions themselves, as they may serve as good keywords later.

2. Enter your desired topics into a tool like Ubersuggest.

Once you've decided on some topics, you'll need some keyword suggestions. This is where technologies like Ubersuggest may help.

Ubersuggest displays the most profitable keywords for your topics, allowing you to prioritize your efforts. You may check which keywords your competitors rank for and use their tactics to outrank them.

Once your content is live, you can conduct frequent SEO audits to uncover performance concerns.

Ubersuggest is a popular keyword research tool with over 50,000 users. It's also really simple to use. Assume you'd like to write about inbound marketing. Enter the phrase into Ubersuggest and press the Search button: Marketing.

SEO is recommended by Ubersuggest.

You may then discover how popular this keyword is and view some comparable keywords from the main panel. You can also look at the Content Ideas section for ideas on how to write an article based on the content of prominent competitors:

3. Investigate the Data to Discover the Best Keywords for Your Topics

You now have keyword suggestions and possibly some article inspiration. How do you identify the best keywords for your topics?

Once again, Ubersuggest can assist. The Keyword Overview section displays the CPC, search volume, and difficulty score for your selected keyword:

Overview of Ubersuggest keywords.

By clicking Add to List and selecting Add to Keyword List, you may add this keyword to your research list. Then, in the Keyword Ideas section, scroll down to see related keywords:

Ubersuggest keyword suggestions.

There are no "right" keywords to select. However, you might choose a mix of keyword types such as questions, comparisons, and short phrases to increase variation and, as a result, your chances of ranking first for a keyword.

Compile a list of keywords and compare the results. When you're satisfied with your keywords, you may begin working on your content.

Bonus: SEO Tips and Best Practices for Keyword Ranking

Here are five practical techniques for increasing your SEO keyword ranks if you want to increase your chances of ranking first. 

1. Enhance for Featured Snippets

Answer boxes that display at the top of a SERP are known as featured snippets.

According to Semrush and Brado research, at least 19% of keywords contain a highlighted snippet, and they rank first almost 100% of the time. As featured snippets become more popular, they're changing SERPs... and you should know how to use them to your advantage.

2. Make Strategic Use of the Primary Keyword

Use your major keyword strategically throughout your website to get the most out of it.

To assist Google comprehend what your page is about, always include the primary keyword in the page title. Subheadings should also include your major keyword and some keyword alternatives.

It's also a good idea to incorporate the core keyword into the first paragraph.

Finally, avoid overusing keywords. Keyword stuffing may be considered, which might harm your SEO keyword ranks.

3. Improve Meta Descriptions

A meta description explains the content of a page. It reveals what your page is about when it is optimized, which can assist produce more targeted visitors.

In the meta, use your primary keyword.

When you're trying to sell the contents of the linked page (for example, a training course), include a call to action (CTA).

Keep meta descriptions to no more than 160 characters.

4. Make use of heading tags.

You can incorporate your other keywords as subheadings into the framework of your text to help Google index them.

Each should have their own H2 or H3 tag.

5. Improve Your Page Speed

According to Portent's research, your page should load in four seconds or less for the greatest conversion rates. The digital agency revealed that for every additional second it takes a site to load, e-commerce conversion rates decline by an average of 0.3 percent, and 82% of websites (i.e., your competitors) now have a load time of five seconds or less.

Slow page loading times can raise bounce rates and harm your SEO keyword rankings, so optimize page speed wherever possible.

Page speed testing tools, such as PageSpeed Insights, can be used to analyze current page speeds. To begin, simply enter your URL.

6. Use Keywords in Anchor Text

Clickable text that transfers a reader from one page to another is known as anchor text. It should set the stage for what the linked page is about.

To avoid keyword stuffing, utilize multiple keyword variations for anchor text throughout your inner pages, and don't sacrifice readability by forcing your keywords to match exactly. Keep any URL anchors as short as possible.

Questions and Answers

What is the distinction between paid and natural SEO keyword rankings?

Organic SEO keyword ranking strategies entail employing SEO efficiently to automatically boost your Google search page positioning. Paid search involves paying for the placement of your advertising in search engine results.

How do I verify the rating of my SEO keywords?

You may verify your keyword ranking using a variety of SEO tools, such as Google Search Console or Ubersuggest.

What are the most important Google ranking variables for SEO keywords?

Search intent, search volume, content quality, number of backlinks, domain authority, and page loading speed are the primary Google keyword ranking factors.

What resources should I utilize to identify SEO keywords for my website?

You can utilize a variety of tools, like Ubersuggest, Google Trends, and Ahrefs Keywords Explorer. For the most comprehensive examination, you might want to use a few programs.

What is an appropriate SEO keyword difficulty score?

Begin with terms with relatively low SEO keyword difficulty scores, but don't completely disregard more competitive keywords. A score of 20-35 is deemed low, 36-50 is considered in the middle, 51-65 is considered difficult, and 66-80 is considered extremely difficult.


Your SEO keyword ranking is important if you want to rank first in Google searches. Otherwise, while you may increase traffic, you will not attract those who are most likely to convert to paying customers.

Nobody wants to lose money because they choose the wrong keywords or their content is buried at the bottom of the page. Try out the SEO keyword tools I recommended, and if you need any additional assistance, don't hesitate to contact my agency.

Our skilled team is committed to assisting you in achieving your SEO keyword ranking objectives. We realize how important keyword selection is in increasing organic traffic and improving your online exposure. We can undertake extensive keyword research, examining search volumes, CPC, and SEO difficulty scores to determine the most critical terms for your company. Our staff can provide personalized solutions to enhance your keyword ranks and bring targeted traffic to your website, whether you need help with on-page optimization, content production, or technical SEO.

In addition, we keep up with the newest SEO trends and algorithm changes to guarantee that our techniques are in line with best practices. We all know that ranking top on Google necessitates a comprehensive strategy that combines keyword optimization, high-quality content, and user-friendly website components. Our staff has the knowledge and skills to effectively implement these methods and assist you in achieving long-term SEO success. You can rely on us to provide complete SEO services that will improve your keyword ranks and, as a result, drive the growth and success of your online presence.

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    In this fast-paced digital landscape, I am dedicated to sharing my knowledge and insights with fellow marketers and entrepreneurs. Whether it's through blog posts, webinars, or consulting, I am committed to helping businesses navigate the digital maze and thrive in the digital age.

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